It is the year 1990 when Pino Norelli and his son Vittorio buy a property in the historic center of Bologna, where they undertake a new activity.
They decide together to open a jewelry store, the first major decision was precisely to put all the prices featured in jewelry and watches, then a true innovation in this field.
They decided to put in the windows a vast assortment of jewelry, the customer must remain entranced by the amount of the precious available.
The pricing policy has been successful, low prices and label in the windows immediately prompted customers to enter and buy.
The bulk of sales came immediately to grow, the satisfaction of the new type of sale was crucial, the flow of customers increased, so in 1991 they opened another store always in the center of Bologna.
At that moment he entered the Society's brother Massimiliano, the second store had a big hit, the brand "Re Mida gioiellerie" begin to assert itself more and more into the reality of Bologna.
Over the years more and more regular customers were pleased and passage of the binomial "vast assortment at lowest price."
Massimiliano became an expert in precious stones and studying, attending courses of specialization, Vittorio occupied since the beginning of the commercial relationships with suppliers.
From the beginning managed to get into a circuit of direct purchases from the best jewelry factories throughout the country, managing to get the best prices and quality of excellence.
"Re Mida gioiellerie" soon became a well known and trusted brand, even the foreign customers from Bologna did not pray, buying the wonderful art of gold Italian jewelry and watches.
They decided to collect the forms TAX FREE allowing foreigners residing outside the European Union to buy tax-exempt.
And so the idea of creating an e-commerce site that would give everyone the opportunity to continue to be customers "Re Mida gioiellerie".
The two brothers still are present every year at the most important exhibitions in the world, including Hong Kong, Shenzhen, Dubai, Basel, Vicenza and Arezzo to buy and import directly, even the famous Australian and Tahitian pearls.
